Guide
Term vs. permanent life insurance
What each kind is for, what it costs, and why most families start with term.
Term insurance provides a set death benefit for a fixed period—typically 10, 15, 20, 25, or 30 years—for a flat monthly rate. Once the term expires, the policy ends unless you renew at significantly higher cost. It's the most affordable method to purchase substantial protection during your family's most vulnerable years.
Permanent coverage (whole life, universal life, and variations) continues for life and accumulates cash inside the policy. Rates are much higher than term for equivalent coverage, and cash buildup is gradual at first. It works for people with ongoing needs: a dependent who'll always require support, needing liquid assets for estate purposes, or business ownership transitions.
How to choose
Begin with the need before picking the product. If the need expires—a mortgage getting paid off, kids becoming adults—term matches perfectly. If the need lasts forever, permanent insurance or convertible term might work better. Lots of carriers let you switch term to permanent later without new underwriting if you do it during the conversion period; see each quote for details.
What people in Pleasant Hill often do
The practical strategy: a 20- or 30-year term matching your actual obligations, reassessed when life changes. It keeps monthly costs reasonable so you can afford sufficient coverage today, and that's what truly counts. Susman Insurance Agency can also explore permanent options if you have lasting needs.